![]() ![]() and Mexico.Īlthough it has always offered them separately, the company is giving clients access to Univision Brand Labs, a suite of services deploying consumer insights, marketing, production and campaign measurement capabilities. Univision President of Sports Juan Carlos Rodriguez said the programmer has renewed deals through 2022 with the men's national teams from the U.S. TUDN will also be home to much of Univision's broad soccer portfolio: LigaMX, Mexico's top circuit Major League Soccer and UEFA Champions League, Europe's top club competition. The pairing, set for this summer, will bring together more on-air talent and programming such as "Acción," a one-hour Sunday afternoon recap show and "TUTribuna," a prime-time weeknight social media show, which will be available on the network in both nations. On the sports side, dedicated channel Univision Deportes (US) will be rebranded as TUDN ("Your Sports Network") and will debut in Mexico at the same time as part of a collaboration between Univision Communications and Grupo Televisa's sports divisions. ![]() Sadusky said presenting these shows over a shorter schedule, as opposed to the 80 or more installments common in Spanish-language TV, is a good vehicle for the way many screen linear today, via binge-watching. Sadusky and Rodriguez also have high hopes for reimagined versions of vintage novellas that will be introduced to younger audiences across 25 installments: "Rubí," "La Usurpadora" ("The Usurper"), "Cuna de Lobos" ("Den of Wolves"), and "El Maleficio" ("The Evil One"), among others. He added that reality is a genre the company "does well" and represents "a good bet" as UniMas looks to establish a new identity. "We've challenged the group to look toward innovative formats from the around the world that have a likelihood of success in a striped format," said Univision CEO Vincent Sadusky. Wherever the show has run, it has delivered solid ratings, Rodriquez said. Rodriguez said Univision Studios is importing the global format for "Enamorándonos," which has included a 15-season run in Turkey and is currently airing a fourth campaign in Mexico. During upfront negotiations, media companies sell their linear TV programming ahead of the 2019-2020 TV season. "We're making a commitment to investing in this network like never before," said Jessica Rodriguez, chief marketing officer and president of entertainment at Univision, at the programmer's May 7 upfront presentation to the press. Come fall, UniMas will make a big play with a live-reality show "Enamorándonos" ("Love is Calling"), airing weeknights from 7 p.m. The network will include coverage of the Univision Deportes' big soccer property this summer, the CONCACAF Gold Cup, which involves national teams from North America, Central America and the Caribbean, highlighted by the Mexican and U.S. The UniMas conversion begins May 13, with a weeknight news show at 10 p.m. is reformatting its broadcast network UniMás (US) to emphasize live news, sports and entertainment content while rebranding and expanding its dedicated sports network to include content and on-air talent from Grupo Televisa SAB. The Univision app uses Nielsen measurement software.Univision Communications Inc.Only available in the United States (does not include Puerto Rico) for those over 18 with a subscription, high-speed broadband connection or a minimum of 3G. ![]()
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